Monday, 11 July 2011

Brand Focus - Pierre Balmain


Pierre Alexandre Claudius Balmain was a French fashion designer. Known for sophistication and elegance, he once said that "dressmaking is the the architecture of movement."

Balmain's father, who died when the future fashion designer was seven years old, was the owner of a wholesale drapery business. His mother and sisters operated a fashion boutique. Balmain studied architecture at the Ecole des Beaux Arts, but did not complete his studies. He spent his time there designing dresses. While attending the Ecole des Beaux Arts, Balmain went to Molyneux, who promised to give him a trial. Balmain then left his architectural studies to work for the fashion designer Edward Molyneux, for whom he worked for from 1934 to 1939. He joined Lucien Lelong after World War II and opened his first fashion house in 1945.

His talents as a designer lay in his abilities to make simple, tailored suits as well as grand evening gowns, all with the same aesthetic of slender and elegant lines. Balmain also designed the icon uniform of Singapore Airlines Singapore Girl. Loosely based on the traditional Indonesian Kebaya.

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